Monday, 10 October 2011

Styles of Music Videos

Narrative Based
A narrative based music video is a music video that tells a story, normally it will relate to the lyrics of the song but it doesn't necessarily have to. the reasons for a narrative video is so the viewers can get a full understanding of the song and putting visuals with the song does so. Seeing the video with a visual can give it more meaning or a whole different meaning from just hearing the audio.
here is an example of a narrative based music video:




This Music Video (Lil Wayne - How to Love) is an example of a narrative based music video that links to the lyrics and tells the story behind the lyrics, this gives the song more meaning. This music video uses an emotional story to appeal to the viewers as this will help them relate to the song if they can. Listening to the songs audio you could interpret the song in a way it wasn't meant to be interpreted but by watching the music video you can see exactly what the song means. i chose this music video because i think it is a good example for the narrative based video as the video's story goes with lyrics very well and without the video the song wouldn't have as deeper meaning as it does.



Performance Based
a performance based music video is a music video that will show the artist/s performing, for example if the music video is for a bands song if would show them playing their instruments and singing in a location or if it is a solo artists song it would show this artist either just singing or if they can dance it will show them dancing to. performance based music videos could be a live video of the the artist/s performing on stage or just a set up video of them performing in a selected setting.


This video (Beyonce - Countdown) is an example of a performance based music video. it shows the artist performing by dancing and singing because this is what the artist is good at and known for. The reason for performance based music videos is to show off the artist/s. Camera shot in performance based videos as in this video are jumpy and quick paced to, this adds an upbeat feel to the song and video making the viewer feel this. In this paticurlar video it is perfromanced based because the artist is an attractive female and a performance based video can show this off.






Concept Based
A concept based music video is a video that is not either perfomance based or narrative based but normally a mix of the two. the video usually has abstract visuals and doesnt relate to the lyrics of the song.
This is an example of a concept based music video (Genesis - Land of Confusion) is has a very abstract idea, and uses puppet like faces on real people. The video doesnt really relate with the lyrics of the song however in some parts the visual does show what the lyrics are saying, its just a random concept and hasn't really got a storyline. The reason for doing a concept based music video i think is because it makes the song more interesting and the veiwers can make their own mind up as to what the song is trying to say and wat it means rather than the music video telling them. The genres that use concept based music videos is usually inde or rock type bands.

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